Top 10 Affiliate Marketing Software Platforms In 2022

Affiliate marketing is a fantastic way to increase sales and brand awareness. Let’s find out the top affiliate marketing software options for 2022.

Affiliate marketing has seen explosive growth in recent years, making it more critical than ever for brands to run their own affiliate programs.

Brands hire affiliates to promote their products and services in exchange for a commission on each sale.

As a result, affiliate marketing is a great low-cost and low-risk way for brands to drive sales and brand awareness without hiring their own in-house advertising and marketing team.

Affiliate marketing spending in the United States is expected to reach $8.2 billion in 2018, up from $5.4 billion in 2017.

Affiliate Marketing and SEO

Affiliate marketing and search engine optimization (SEO) aim to attract relevant and high-quality traffic to a website to increase sales.

As a result, neither of these marketing activities should be viewed as distinct, competing entities.

Instead, think of them as one and the same thing that works in perfect harmony to increase website traffic and revenue.

The most prosperous publishers in the affiliate marketing industry combine the two to achieve maximum success.

To maximize search traffic and commissions, SEO affiliate marketing requires selecting the right affiliate programs and products.

Publishers frequently get the most out of affiliate marketing by producing helpful articles for their audience and putting the reader’s experience first.

Publishers frequently do this by creating “Best of” or “Top X” posts that address their audience’s needs and pain points while also allowing them to monetize their content through affiliate links throughout the posts.

Publishers foster an authentic user experience that prioritizes their readers by including relevant and contextual affiliate links in such posts.

Compared to other marketing methods, such as sponsored posts, this is one of the most significant advantages of affiliate marketing.

Consumers are increasingly distancing themselves from heavily business-oriented content perceived as inauthentic and deceptive.

Everyone benefits from focusing on high-quality content that adds value to readers and combining it with relevant and contextual affiliate links.

Google also rewards publishers who create original content and provide real value to their readers.

They reward such publishers by promoting them in search results and driving more website traffic.

However, how can brands find the time to manage and grow their affiliate marketing program in today’s highly competitive and increasingly dynamic market?

The answer is to use the right affiliate marketing software to automate the entire process.

Brands did not have the luxury of using affiliate software that provided them with all the tools needed to run an affiliate marketing program in the early days of affiliate marketing.

As a result, in the past, brands had to be a one-man show and manage every aspect of affiliate marketing to run successful affiliate marketing programs.

Naturally, this approach required a significant amount of time, and brands lacked the resources to undertake such an endeavor. Fortunately, this is no longer the case.

As a result, in today’s highly competitive affiliate marketing space, brands must use the right affiliate marketing software to stay competitive and maximize ROI.

This article will define affiliate marketing software and explain what makes a good affiliate software platform.

In addition, we’ll go over the top ten affiliate marketing software platforms that brands can use to take their affiliate program to the next level.

What Is An Affiliate Marketing Software?

Simply said, affiliate marketing software is an all-inclusive platform that streamlines the administration of affiliate marketing programs.

It enables businesses to monitor, control, and expand their affiliate marketing initiatives.

Most affiliate marketing software systems share standard functionality, including affiliate onboarding, working with affiliate partners, affiliate tracking and reporting, and managing referral, cost, and commission payments.

What Makes A Good Affiliate Marketing Software Platform?

Even though most platforms for affiliate marketing software have similar features, what distinguishes the best from the worst is what matters.

An affiliate marketing platform can boast all of the best affiliate tools and features available.

Still, the effort is pointless if the dashboard is too complicated for most people.

Furthermore, because brands typically use various Software as a Service (SaaS) platforms for eCommerce and affiliate marketing, affiliate marketing software platforms must support many third-party SaaS integrations.

The best affiliate marketing software platforms provide extensive tracking and reporting features.

To effectively measure the ROI of their affiliate campaigns, brands must be able to precisely track their affiliate sales and access real-time granular data.

A good affiliate marketing platform will also provide brands with the affiliate tools they need to launch, manage, promote, and scale their affiliate programs, such as flexible commission management and customizable real-time affiliate tracking and reporting.

At the same time, they should provide their clients with peace of mind by implementing the most advanced fraud detection and other security features.

Finally, even the best affiliate marketing software platforms are useless if quality customer service is unavailable 24 hours a day, seven days a week. Customer service that is easily accessible is vital for both brands and affiliates.

Top 10 Affiliate Marketing Software

1. Refersion

Refersion is one of the market’s leading affiliate marketing software platforms, with over 20,000 clients and seven years of experience in the affiliate marketing industry.

Its robust and highly personalized dashboard enables brands to manage all aspects of their affiliate program, including monitoring all aspects of affiliate activity with extensive real-time reporting capabilities.

Refersion provides brands with the tools to scale and promote their affiliate programs, including commission management, payouts, and simplified tax automation.

Refersion integrates with all of the significant eCommerce SaaS platforms and has one of the largest marketplaces for brands to discover affiliates.

It gives brands peace of mind by providing some of the most advanced fraud detection and security features.

Finding any significant disadvantages to such a well-established affiliate platform is more complex than it appears.

If we had to pick something, its pricing might not be the cheapest compared to a few other platforms on this list.

However, it is difficult to find any affiliate marketing software that provides top-tier affiliate tools, a marketplace, and customer service for $89 per month, as Refersion does.

2. Impact

Impact is one of the biggest affiliate marketing software platforms for cloud automation.

Its signature Impact Partnership Cloud allows brands to develop automated affiliate or influencer marketing campaigns.

It offers a decent marketplace, marketing tools, and analytics for brands to track and manage their affiliate programs.

However, pricing is not readily available and requires a custom quote.

3. Tapfiliate

Tapfiliate may be an excellent choice for businesses that primarily operate and generate revenue through eCommerce SaaS platforms.

It has an autopilot mode that can automate tasks like onboarding new affiliates, social media sharing, and even drip campaigns.

Tapfiliate provides advanced tracking and reporting capabilities, but most features are only available with the Pro plan, which starts at $149 per month (not the cheapest on the list).

The Essential plan costs $89 per month.

4. Affise

Affise has an intuitive and highly customizable dashboard and is an excellent choice for Enterprise-level agencies that manage multiple affiliate networks.

It is available via web, cloud, or SaaS and has good third-party SaaS integration.

Affise’s intelligent targeting function is a standout feature, allowing audience targeting based on criteria such as geolocation, device, language, or connection speed.

Affise also has extensive tracking and reporting capabilities.

However, its $499 monthly starting price makes it out of reach for most brands with affiliate programs.

It is better suited for large agencies and brands.

5. Awin

Awin, formerly Zanox, merged with Affilinet in 2017 to form one of the largest affiliate marketing platforms, with over 200,000 marketers and over 15,000 advertisers.

It includes a few marketing and reporting features you expect from such an extensive network.

However, it lacks essential affiliate features, such as affiliate tracking and fraud detection security.

Awin registration is free, but due to its performance-based pricing model, there is no fixed monthly cost to join the platform.

Instead, brands pay a set cost per acquisition.

6. Cake

Another affiliate marketing platform is Cake, accessed via the web, cloud, or SaaS.

Cake collaborates with more than a dozen partners to provide a range of streamlined and automated features, but its live reporting and tracking features set it apart because they let businesses optimize their affiliate campaigns in real-time.

Cake requests a custom quote instead of listing prices on its website.

Additionally, it lacks any ready-made marketing promotional tools, making it less than ideal for new users just starting with affiliate programs.

7. ClickBank

ClickBank was one of the first affiliate platforms, launching back in 1998. Since then, it’s grown to one of the largest affiliate marketplaces with over 200 million customers.

Brands that offer ongoing subscription services can get native support from ClickBank.

It makes it simple for brands to develop repeatable, one-click purchases, enabling them to offer subscription services without requesting manual monthly payments.

Additionally, it provides a few standard affiliate features found on most affiliate platforms, including affiliate reporting, payments, commission management, and third-party integrations.

However, unlike most of the other affiliate platforms on this list, it doesn’t provide a demo, free trial, or monthly pricing.

Instead, ClickBank levies a non-negotiable fee of 7.5% + $1 per sale and a one-time activation fee.

8. CJ Affiliate

CJ Affiliate offers access to hundreds of markets and brands on one platform. It provides a customizable dashboard and a variety of reports and specialized tools.

Most notably, CJ Affiliates offers specialized tools, such as Deep Link Automation and Product Widgets, that enable brands to improve their affiliate program ROI.

CJ Affiliate also allows brands to boost lead generation by maximizing their partner’s content.

However, it also doesn’t provide a demo or free trial, and pricing is only available via a custom quote.

9. TUNE

TUNE’s unique marketing technology enables brands to create, manage, and expand their affiliate partner networks.

Like most other platforms on this list, TUNE provides customizable tools, reporting, commissions, payments, and real-time affiliate tracking and reporting.

Its pricing is expensive at $279 for the Professional plan and $799 for the Enterprise plan, and it doesn’t offer affiliate promotional tools like most other platforms.

10. LeadDyno

LeadDyno is a company that specializes in promoting affiliate programs and may have the most promotional tools of any affiliate marketing software platform.

Brands can create various promotional campaigns using LeadDyno, including email and newsletter, and share them on social media.

It provides comprehensive tracking and reporting tools that let businesses keep an eye on and improve their advertising campaigns.

LeadDyno focuses on affiliate promotional tools, so it lacks some of the more powerful affiliate tools that most other platforms on this list offer, allowing brands to manage and optimize their affiliate campaigns in real time.

Furthermore, no fraud detection features are available.

Still, pricing starts at $49 per month for the Starter Plan, $59 per month for the Biz Builder Plan, and $79 per month for the Accelerator Plan.

Wrapping Up

Brands can quickly launch affiliate programs and track the referrals and sales generated by their affiliate partners thanks to excellent affiliate software solutions.

Brands should have access to all the resources they require to launch, advertise, and expand their affiliate program through excellent affiliate marketing software.

In addition, they ought to offer flexible and user-friendly reporting tools that let businesses monitor the effectiveness of their affiliate programs in real-time.

After all, brands cannot accurately evaluate the effectiveness and profitability of their affiliate campaigns and partnerships without reliable tracking and reporting tools.

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